a4uexpo
This year the Existem AM crew set off to Expo with a new look and mindset.
Professionalism has been the name of the game for us in the past year, maintaining and growing the client base against an economy that has challenged many of their offline activities and thrown the costs and challenges of affiliate marketing into the spotlight. We came to expo looking to build on these experiences as well as reinforce our industry relationships and once again we came away with the feeling that it had been another great event.
Whilst Bruce and Hannah manned the stand I deliberately used the event to have meetings with key network and publishers as well as new business conversations, taking advantage of the opportunity to have less hurried conversations. The stand itself was an all new look for us, bringing a more polished and coordinated look to the EAM proposition and seemed genuinely well received by all, and didn’t deter too many of our industry friends from taking time out on our nice comfy seats as per usual!
While many of the faces were familiar the conversations were different, everyone from every side of the industry seems to have embraced change and grown stronger, bringing concrete plans and new demands on our clients and ourselves as a company. While this is very welcome extra work it is the most positive illustration of how an industry is taking the affiliate model into the mainstream of the online marketing mix. Similarly it was great to speak to all the new faces and their affiliate models all of whom seem destined to become regular fixtures on the scene.
On a personal level, both myself and the team had a great time at the social events, the last night in particular proving to be a gathering in the old school style.
I would like to thank everyone who visited our stand during expo, i would also like to thank Matt and the team at a4u for organising a great event.
Looking forward to seeing you all next year!
ExistemAM @ a4uexpo
As you will all know by now Existem Affiliate Management will be on stand 12 at the a4uexpo next week.
The stand will be manned by Bruce Clayton and Hannah Swift, if you want to pop by and see them we will have some free Highlighters, pens and mugs.
We will also be running a competition to win a 42″ plasma TV, all you need to do is place your business card in our bowl.
I will also be attending expo, however I will not be on the stand all the time, I have tried to keep myself free to speak to people who would like to go grab a coffee and speak about how Existem-AM could help you.
If you are an affiliate, merchant, or network and would like to speak with me one to one please drop me an email on Mark@existem-am.com, or you can catch me on my mobile at expo next week on 07971 199909.
Please feel free to contact me and ask for a meeting one to one to discuss any requirements you might have for us or any advice you would like.
I look forward to speaking to many of you next week.
All the best.
Mark Russell
Managing Director
Existem Affiliate Management