Press Release - BUY.AT FOUNDER BUYS INTO EXISTEM AFFILIATE MANAGEMENT
Malcolm Cowley, one of the original founders of buy.at, is joining the Board of Existem Affiliate Management to help mastermind a significant new growth strategy for the business which will respond to Advertisers’ growing needs for greater control of their Affiliate activity.
A recognisable figure in the Affiliate & Performance industry, Malcolm was part of the team who launched buy.at in 2002 and latterly became its General Manager for Sales in the US after the network was bought out by AOL Advertising in 2008.
Malcolm says: “Existem Affiliate Management has a very solid foundation and an exceptional reputation in the business. In fact, it is at a very similar stage as buy.at was when we achieved our first round of investment, and I’m therefore looking forward to helping build yet another progressive and focused business for this industry.”
Mark Russell, Managing Director at Existem Affiliate Management, adds: “Malcolm’s knowledge and experience of our industry are remarkable, and will be extremely useful in assisting us to move the business into its new stage of development. We’re delighted he recognises the commitment and determination of the existing team and wants to come onboard to help us take the opportunity we know is out there.”
March 9, 2010
About Existem Affiliate Management
Launched in 2006, Existem Affiliate Management was set up to meet the needs of existing and new clients to maximise their affiliate marketing activity. Now multi industry award winning, the founding team of Mark Russell and Bruce Clayton saw a gap in the UK affiliate marketing arena for a quality management company that could provide honest and timely advice to affiliates and merchants. With over 60 clients, the team have masterminded campaigns for OakFurnitureLand, Austin Reed, Country Casual, Conrad Electronics, Laptops Direct, Extreme Pie, The London Pass, Yellow Moon and Baker Ross.
Tags: Affiliate Marketing, bruce clayton, Existem affiliate Management, existemam, Malcolm Cowley, mark russell
What great news both for Existem and the industry - nice to see Mal back
This is great news looks like a great addition to a very strong team.
Great news for both parties ! I didn’t think existem could get any bigger and better
well done !
Should make things a little more interesting. Great to have Mal back for sure. Well done guys!
congratulations all round! fantastic news.